Today I read Revolution 2020, chetan Bhagat new one talks about coaching centers which has started mushrooming, and writing is really good.
How is it this guy is becoming popular every day? He writes current issues allow all to understand the matter. He maintains the tempo from the page one and keeps the audience attracted.
Most of his subjects are simple, Cricket, IIT, Romance, BPO, cinema etc and his style is simple. This is how he has sold nearly 50lakhs copies of his latest book.
Another point worth noting, if you read his book, you always find at least one character similar to you, His English is simple mostly combination of Hindi and English.
Recently when I went to Land mark at Nungambakam 60% of the Fiction block contained only chetan books.
He has become so popular that his banners and photos are being sold.ofcourse he has even made people like me to start reading, Every middle class person has started searching for his book and hence his readership has increased.
I won’t call him as the best writer but has managed to create his own style for the Indian readers. Every one has started experiencing and becoming a part of his writing.
His book has become relaxation to most of my friends.
Finally the books are affordable too.
Good luck chetan